2.Network benefits 提升网络
Combining networks without use of own aircraft fleet 联盟合作,丰富航线网络
3.Customer value 客户价值
Growth of loyal customers by offering consistent value across all members 联盟合作,共同提升旅客服务价值
4.Cost benefits 降低成本
The power of collective sourcing 集中采购,降低成本,提高收益
5.Sharing expertise 经验分享
Exchange of expertise and knowledge amongst members 联盟成员间的经验交流
从宏观看,航空联盟的价值主张与国内航企的主要诉求高度重合;但从微观看,具体实现细节方面,双方存在明显差异。
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